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Marketing Partnerships Marketing Partnerships
SPONGEBOB SQUAREPANTS <span>and</span> Burger King

Partnership:

SPONGEBOB SQUAREPANTS and Burger King

Description:

Nickelodeon and Burger King teamed up to promote SPONGEBOB SQUAREPANTS with a Kids Meal toy giveaway. Customers received one of twelve SPONGEBOB SQUAREPANTS toys with the purchase of a BK Kids Meal. The tie-in was used to promote SPONGEBOB VS. THE BIG ONE which premiered on Nickelodeon on April 17, 2009. The Burger King website for kids, www.clubbk.com, also hosted a SPONGEBOB Sand League Sluggers online game. The promotion ran throughout April 2009 and was supported by a popular national television commercial featuring the BK''s King mascot dancing to a SPONGEBOB version of Sir Mix Alot''s "Baby Got Back."

PARTNERSHIP OPPORTUNITY

SPONGEBOB SQUAREPANTS

TYPE

Television

TIMING

2nd Quarter 2009

COMPANY

PARTNER(S)

Burger King

CATEGORY

Dining

Website and Social Media

Created On:

Apr 9, 2009

Last Modified on:

Sep 4, 2014

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