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Marketing Partnerships Marketing Partnerships
SPONGEBOB SQUAREPANTS <span>and</span> Dannon

Partnership:

SPONGEBOB SQUAREPANTS and Dannon

Description:

Dannon and Nickelodeon partnered to create SPONGEBOB SQUAREPANTS themed Danimals packaging and a chance to win Spongebob prizes. The packaging included a cut out of a Spongebob buddy card for consumers to collect all 6. By collecting two specially marked game pieces from Danimals packaging, cosumers won prizes such as a Spongebob skateboard, a Spongebob backpack, or a Spongebob CD player. Offer ended July 25, 2005.

PARTNERSHIP OPPORTUNITY

SPONGEBOB SQUAREPANTS

TYPE

Television

TIMING

3rd Quarter 2005

COMPANY

PARTNER(S)

Dannon

CATEGORY

CPG

Website and Social Media

Created On:

Jun 14, 2005

Last Modified on:

Aug 15, 2014

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