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SPONGEBOB SQUAREPANTS <span>and</span> Dannon

Partnership:

SPONGEBOB SQUAREPANTS and Dannon

Description:

Nickelodeon and Dannon partnered to promote the television show, SPONGEBOB SQUAREPANTS. Images of the character, SPONGEBOB SQUAREPANTS, were featured on containers of Danimals yogurt. In addition, cut-out SPONGEBOB SQUAREPANTS trading cards were on the backs of the Danimals yogurt containers. Dannon and Nickelodeon also did a sweepstakes which offered 1,000 SPONGEBOB SQUAREPANTS prizes to those who entered.

PARTNERSHIP OPPORTUNITY

SPONGEBOB SQUAREPANTS

TYPE

Television

TIMING

July, 3rd Quarter 2005

COMPANY

PARTNER(S)

Dannon

CATEGORY

CPG

Website and Social Media

Created On:

Jul 19, 2005

Last Modified on:

Aug 15, 2014

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