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Marketing Partnerships Marketing Partnerships
SPONGEBOB SQUAREPANTS <span>and</span> Toyota

Partnership:

SPONGEBOB SQUAREPANTS and Toyota

Description:

Nickelodeon and Toyota teamed up for a summer promotional tour with a decked out SPONGEBOB SQUAREPANTS themed Highlander. The family friendly SUV was covered from hood to trunk in colorful Spongebob decorations and the interior was as yellow as the little sponge himself, with everyone's favorite Spongebob characters sewen right into the headrests! The tour was part of Toyota's strategy to get on the kid's good side to get a bigger chunk o fthe family market. The Spongebob Highlander toured for four months, eventually ending at the Los Angeles Auto Show. http://variety.com/2013/tv/news/smart-promo-spongebob-squarepants-hits-the-road-with-toyota-1200574014/

PARTNERSHIP OPPORTUNITY

SPONGEBOB SQUAREPANTS

TYPE

Television

TIMING

3rd Quarter 2013

COMPANY

PARTNER(S)

Toyota

CATEGORY

Automotive

FRANCHISE

Spongebob Squarepants

TARGET

Adults
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 11, 2014

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