.
To promote a new DVD of the children''s preschool franchise, BABY EINSTEIN, Disney and the BABY EINSTEIN Company launched a year-long marketing campaign in national TV and print medias. Also, the two companies did marketing tie-ins with Cheerios. Over 6 million Cheerios boxes featured BABY EINSTEIN. Participating products had a $5 coupon good towards the purchase of any BABY EINSTEIN DVD. The new DVD was released July 19, 2005.
BABY EINSTEIN
Television
2nd Quarter 2005
General Mills
CPG
May 24, 2005
Oct 17, 2018
...please log in or create a free profile to see more.