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BABY EINSTEIN <span>and</span> General Mills

Companies Involved:


Partnership:

BABY EINSTEIN and General Mills

Description:

To promote a new DVD of the children''s preschool franchise, BABY EINSTEIN, Disney and the BABY EINSTEIN Company launched a year-long marketing campaign in national TV and print medias. Also, the two companies did marketing tie-ins with Cheerios. Over 6 million Cheerios boxes featured BABY EINSTEIN. Participating products had a $5 coupon good towards the purchase of any BABY EINSTEIN DVD. The new DVD was released July 19, 2005.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BABY EINSTEIN

TYPE

Television

TIMING

2nd Quarter 2005

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

Website and Social Media

Created On:

May 24, 2005

Last Modified on:

Oct 17, 2018

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