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THE AMAZING SPIDER-MAN <span>and</span> Kellogg's

Partnership:

THE AMAZING SPIDER-MAN and Kellogg's

Description:

Sony Pictures Entertainment teamed up with Kellogg? for the theatrical release of THE AMAZING SPIDER-MAN. Kellogg's featured "Spidey codes" in specially marked packages of their products and Keebler products, including Mini-Wheats, Frosted Flakes and many more cereals and treats. The contest allowed participants to redeem their points to earn movie rewards. Fans could also access exclusive movie scenes from THE AMAZING SPIDER-MAN on their Smartphone via an Augmented Reality mobile app. Lastly, Kellogg`s released a TV Spot featuring the promotion and on-pack design for Chocos cereal. Participating products included: Grahams, Rice Kripie Treats, POPs, Froot Loops, Gripz, Crunchy Nut, Frosted Flakes, Crave, Mini-Wheats, Honey Snacks, Nuti-Grain Bars, Raisin Bran, Cocoa Krispies, Keebler, and CHEEZ-IT. Kellogg`s launched the promotion on April 2, 2012. THE AMAZING SPIDER-MAN released in theaters July 3, 2012.

PARTNERSHIP OPPORTUNITY

THE AMAZING SPIDER-MAN

TYPE

Theatrical

TIMING

July, 3rd Quarter 2012

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
On Pack

MEDIA ELEMENTS

Mobile
Online
TV Spot

FRANCHISE

Spider-Man

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Jun 4, 2012

Last Modified on:

Dec 10, 2018

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