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Sony Pictures Entertainment teamed up with Kellogg? for the theatrical release of THE AMAZING SPIDER-MAN. Kellogg's featured "Spidey codes" in specially marked packages of their products and Keebler products, including Mini-Wheats, Frosted Flakes and many more cereals and treats. The contest allowed participants to redeem their points to earn movie rewards. Fans could also access exclusive movie scenes from THE AMAZING SPIDER-MAN on their Smartphone via an Augmented Reality mobile app. Lastly, Kellogg`s released a TV Spot featuring the promotion and on-pack design for Chocos cereal. Participating products included: Grahams, Rice Kripie Treats, POPs, Froot Loops, Gripz, Crunchy Nut, Frosted Flakes, Crave, Mini-Wheats, Honey Snacks, Nuti-Grain Bars, Raisin Bran, Cocoa Krispies, Keebler, and CHEEZ-IT. Kellogg`s launched the promotion on April 2, 2012. THE AMAZING SPIDER-MAN released in theaters July 3, 2012.
THE AMAZING SPIDER-MAN
Theatrical
July, 3rd Quarter 2012
Kellogg's
CPG
Branded Content
Contest/Sweepstakes
On Pack
Mobile
Online
TV Spot
Spider-Man
Adults
Female
Male
Jun 4, 2012
Dec 10, 2018
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