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Kellogg's and Sony Pictures partnered to promote the theatrical release of THE AMAZING SPIDER-MAN 2 with a instant-win sweepstakes. Fans looked for specially marked Rice Krispies Treats, Keebler Cookies and Cheez-its to find special offer codes. Lucky users had the chance to win prizes like a TV, a tablet and one grand prize winner won a all-expenses-paid trip to New York City. https://www.kelloggsfamilyrewards.com/en_US/promotions/spider-man-2-instant-win-a-trip-to-nyc/how.html
Theatrical
April, 2nd Quarter 2014
Kellogg's
CPG
Contest/Sweepstakes
Online
Adults
Female
Male
Teens
Dec 31, 1969
Nov 24, 2015
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