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THE CROODS <span>and</span> House Foods

Companies Involved:


Partnership:

THE CROODS and House Foods

Description:

DreamWorks Animation SKG partnered with House Foods for the theatrical release of THE CROODS. House Foods featured THE CROODS on select tofu packages and hosted an online sweepstakes entitled "Home Sweet Home" where participants could win prizes. House Foods also created recipes, like Tofu Chocolate Budino, to coincide with the theme of the film. The "Home Sweet Home" sweepstakes started on March 15th. THE CROODS released in theaters March 22, 2013. http://www.house-foods.com/

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

THE CROODS

TYPE

Theatrical

TIMING

March, 1st Quarter 2013

COMPANY

PARTNER(S)

House Foods

CATEGORY

CPG

TARGET

Adults
Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Mar 12, 2013

Last Modified on:

Dec 10, 2018

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