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THE CROODS <span>and</span> Lowe's

Companies Involved:


Partnership:

THE CROODS and Lowe's

Description:

DreamWorks Animation partnered with Lowe`s for the theatrical release of THE CROODS. Lowe`s Build and Grow Clinic hosted events at participating Lowe`s retail locations where children could build CROODS-inspired kits. Kits included THE CROODS: Piranhakeet Chomper and THE CROODS: Planter. The Clinic sessions occurred on March 23, 2013 and April 13, 2013. THE CROODS released in theaters March 22, 2013.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

THE CROODS

TYPE

Theatrical

TIMING

March, 1st Quarter 2013

COMPANY

PARTNER(S)

Lowe's

CATEGORY

Retail

TARGET

Family
Male
Preschool

Website and Social Media

Created On:

Mar 14, 2013

Last Modified on:

Dec 10, 2018

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