.

Companies Involved:


Partnership:

THE CROODS and McDonald's

Description:

DreamWorks Animation SKG partnered with McDonald`s for the theatrical release of THE CROODS. McDonald`s featured THE CROODS on their Happy Meal advertising and included a pre-historic creature, stackable tower pieces a target and a catapult in each Happy Meal. THE CROODS released in theaters March 22, 2013.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

THE CROODS

TYPE

Theatrical

TIMING

March, 1st Quarter 2013

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Mar 14, 2013

Last Modified on:

Dec 10, 2018

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