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Partnership:

THE FAIRLY ODD PARENTS and General Motors

Description:

Nickelodeon partnered with General Motors in a multi-million advertising and promotional multiplatform deal to promote several Nickelodeon properties: THE FAIRLY ODDPARENTS, Blue's Clues, SpongeBob SquarePant. The deal includes dedicated :30 spots on Nick Jr. generating awareness of PhatNoise technology. Nickelodeon will supply in-vehicle content for the Uplander and other General Motors' family vehicles equipped with portable digital entertainment systems that contain PhatNoise technology. In addition to the media exposure, one consumer had a chance to win a Chevy Uplander by entering "The Big Wish Sweepstakes" on www.nickjr.com.

PARTNERSHIP OPPORTUNITY

THE FAIRLY ODD PARENTS

TYPE

Television

TIMING

June, 2nd Quarter 2005

COMPANY

PARTNER(S)

General Motors

CATEGORY

Automotive

Website and Social Media

Created On:

Nov 15, 2005

Last Modified on:

Sep 5, 2014

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