THE FAIRLY ODD PARENTS <span>and</span> General Motors

Companies Involved:

Paramount Consumer Products & Experiences

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Partnership:

THE FAIRLY ODD PARENTS and General Motors

Description:

Nickelodeon partnered with General Motors in a multi-million advertising and promotional multiplatform deal to promote several Nickelodeon properties: THE FAIRLY ODDPARENTS, Blue's Clues, SpongeBob SquarePant. The deal includes dedicated :30 spots on Nick Jr. generating awareness of PhatNoise technology. Nickelodeon will supply in-vehicle content for the Uplander and other General Motors' family vehicles equipped with portable digital entertainment systems that contain PhatNoise technology. In addition to the media exposure, one consumer had a chance to win a Chevy Uplander by entering "The Big Wish Sweepstakes" on www.nickjr.com.

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

THE FAIRLY ODD PARENTS

TYPE

Television

TIMING

June, 2nd Quarter 2005

COMPANY

Paramount Consumer Products & Experiences

PARTNER(S)

General Motors

Website and Social Media

Created On:

Nov 15, 2005

Last Modified on:

Sep 5, 2014

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Companies Involved:

Paramount Consumer Products & Experiences

Partnership:

THE FAIRLY ODD PARENTS and General Motors

Description:

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

TYPE

TIMING

COMPANY

PARTNER(S)

CATEGORY

Website and Social Media

Created On:

Last Modified on:

You have used of 5 free views remaining for the week...

Marketing Partnerships is powered by