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THE FAIRLY ODD PARENTS <span>and</span> Kraft

Partnership:

THE FAIRLY ODD PARENTS and Kraft

Description:

Nickelodeons` FAILRY ODDPARNETS linked up with Kraft for a cross-promotion. Kraft, which has worked with Nick for about a decade, fanned out the promotion on 35 million packages over a handful of brands, including Kraft Singles and Nabisco Fruit Snacks. Kraft also put forth a limited-time Post FAIRLY ODDPARENTS cereal, which retailed for about three months, and a Macaroni & Cheese line licensed with the characters. Also supporting the promotion, Kraft aired TV spots and was a part of Nick`s on-air sweepstakes.

PARTNERSHIP OPPORTUNITY

THE FAIRLY ODD PARENTS

TYPE

Television

TIMING

February, 1st Quarter 2004

COMPANY

PARTNER(S)

Kraft

CATEGORY

CPG

TARGET

Kids (6-11)

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Apr 12, 2004

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