THE FAIRLY ODD PARENTS <span>and</span> Nabisco

Companies Involved:

Paramount Consumer Products & Experiences

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Partnership:

THE FAIRLY ODD PARENTS and Nabisco

Description:

Jell-O and THE FAIRLY ODDPARENTS! launched a promotion that gave away four grand prizes of $5,000. To play, no purchase was necessary. Participants logged on to www.winyourwish.com, followed the on-screen instructions and then clicked on the game button to see if they were an instant prize winner. There was a limit to one play per email address per day. Those who received a winning message followed the on-screen instructions to claim the prize. The site also gave participants a chance to receive free Digital Cards in the "FAIRLY ODDPARENTS! Big Superhero Wish Game" on nick.com. A code to find the "Superclue" was located in specially-marked boxes of Nabisco products. The promotion ran 1/19/04 through 7/26/04. Money was awarded in the form of a check.

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

THE FAIRLY ODD PARENTS

TYPE

Theatrical

TIMING

1st Quarter 2003

COMPANY

Paramount Consumer Products & Experiences

PARTNER(S)

Nabisco

TARGET

Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Mar 1, 2004

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Companies Involved:

Paramount Consumer Products & Experiences

Partnership:

THE FAIRLY ODD PARENTS and Nabisco

Description:

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

TYPE

TIMING

COMPANY

PARTNER(S)

CATEGORY

TARGET

Website and Social Media

Created On:

Last Modified on:

You have used of 5 free views remaining for the week...

Marketing Partnerships is powered by