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Marketing Partnerships Marketing Partnerships
THE HELP <span>and</span> HSN

Companies Involved:


Partnership:

THE HELP and HSN

Description:

Disney teamed up with HSN to promote the theatrical release of THE HELP. HSN supported the movie with cast bios, photos, and THE HELP-isnpired products, including a clothing line, beauty products, home decor, kitchenware, and jewelry.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE HELP

TYPE

Theatrical

TIMING

August, 3rd Quarter 2011

COMPANY

PARTNER(S)

HSN

CATEGORY

Retail

TARGET

Adults
Female
Teens

Website and Social Media

Created On:

Aug 16, 2011

Last Modified on:

Dec 11, 2018

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