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THE HELP <span>and</span> Starbucks Coffee

Companies Involved:


Partnership:

THE HELP and Starbucks Coffee

Description:

Disney teamed up with Starbucks to promote the theatrical release of THE HELP. Starbucks offered THE HELP soundtrack for sale online and in-store. The promotion ran through August 2011.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE HELP

TYPE

Theatrical

TIMING

August, 3rd Quarter 2011

COMPANY

PARTNER(S)

Starbucks Coffee

CATEGORY

Dining

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Aug 16, 2011

Last Modified on:

Aug 16, 2011

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