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THE HELP <span>and</span> The Republic of Tea

Companies Involved:


Partnership:

THE HELP and The Republic of Tea

Description:

Disney teamed up with The Republic of Tea to promote the theatrical release of THE HELP. The Republic of Tea introduced a THE HELP-inspired Caramel Cake Black Tea flavor, a cuppa, and THE HELP book.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE HELP

TYPE

Theatrical

TIMING

August, 3rd Quarter 2011

COMPANY

PARTNER(S)

The Republic of Tea

CATEGORY

CPG

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Aug 16, 2011

Last Modified on:

Dec 11, 2018

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