.

Companies Involved:


Partnership:

THE LITTLE MERMAID and McDonald's

Description:

Disney and McDonald's partnered to promote THE LITTLE MERMAID for the holiday season of 1989. With every purchase of a $5.00 book of gift certificates, consumers received a Flounder or Sebastian Christmas Tree Ornament.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE LITTLE MERMAID

TYPE

Theatrical

TIMING

December, 4th Quarter 1989

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

Website and Social Media

Created On:

Nov 18, 2005

Last Modified on:

Sep 5, 2014

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