.

Companies Involved:


Partnership:

THE ROCKETEER and Mars Inc.

Description:

Disney and M&M Mars partnered to promote the theatrical release of THE ROCKETEER. With the purchase of 6 M&M Mars products, consumers had a chance to receive THE ROCKETEER poster and a chance to win an authentic ROCKETEER aviator jacket.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE ROCKETEER

TYPE

Theatrical

TIMING

May, 2nd Quarter 1991

COMPANY

PARTNER(S)

Mars Inc.

CATEGORY

CPG

Website and Social Media

Created On:

Nov 22, 2005

Last Modified on:

Sep 5, 2014

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