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THE ROOKIE <span>and</span> Russell Athletic

Companies Involved:


Partnership:

THE ROOKIE and Russell Athletic

Description:

"Follow Your Dreams" Sweepstakes offers prizing including (8) grand prizes of throwing the first pitch at at MLB game; trips to fantasy baseball camps and jerseys. With a $20 purchase of Russell Athletic merchandise, consumers can receive one certif. for admission. A $35 purchase gets the consumer two admission tickets.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE ROOKIE

TYPE

Theatrical

TIMING

March, 1st Quarter 2002

COMPANY

PARTNER(S)

Russell Athletic

CATEGORY

Fashion

TARGET

Adults
Teens

Website and Social Media

Created On:

Mar 21, 2002

Last Modified on:

Jul 21, 2004

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