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THE SANTA CLAUS 2 <span>and</span> Pepsi

Companies Involved:


Partnership:

THE SANTA CLAUS 2 and Pepsi

Description:

Pepsi teams with Walt Disney Pictures` The Santa Claus 2 for a holiday effort Nov. 18 through Dec. 27. All signature Pepsi brands-minus Blue-in 12- and 24- packs will include $10 in-pack offers for Hasbro toys; Lays, Ruffles, and Wavy Lays bags will carry $3 coupons from the Pawtucket, RI-based toy maker. Packages and two-and three-liter bottles will highlight "toy bucks" and holiday graphics, repectively.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE SANTA CLAUS 2

TYPE

Theatrical

TIMING

4th Quarter 2002

COMPANY

PARTNER(S)

Pepsi

CATEGORY

CPG

TARGET

Family

Website and Social Media

Created On:

Oct 15, 2002

Last Modified on:

Oct 17, 2003

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