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Marketing Partnerships Marketing Partnerships
THE WIZARD OF OZ <span>and</span> Dylan's Candy Bar

Partnership:

THE WIZARD OF OZ and Dylan's Candy Bar

Description:

Warner Bros. Consumer Products together with Dylan’s Candy Bar created a limited edition candy collection to celebrate 75th anniversary of Wizard of Oz. Collection available April 2014 in all Dylan’s Candy Bar Stores Nationwide as well as online. In addition to candy collection the partners created a Jelly Bean Candy Structure based on the film that was displayed in the Orignal Farmers Market in LA on May 4th 2014.

PARTNERSHIP OPPORTUNITY

THE WIZARD OF OZ

TYPE

Theatrical

TIMING

April, 2nd Quarter 2014

COMPANY

PARTNER(S)

Dylan's Candy Bar

CATEGORY

CPG

TARGET

Adults
Family
Kids (6-11)
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 11, 2014

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