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TOY STORY 2 <span>and</span> General Mills

Companies Involved:


Partnership:

TOY STORY 2 and General Mills

Description:

Disney and General Mills teamed up to promote the theatrical release TOY STORY 2. Promotion ended on November 31, 2000. Participants were encouraged to send in the order form and a check for $6.50 to receive a Buzz Lightyear alarm clock.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

TOY STORY 2

TYPE

Theatrical

TIMING

November, 4th Quarter 2000

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

Website and Social Media

Created On:

Feb 7, 2008

Last Modified on:

Feb 7, 2008

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