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TREASURE PLANET <span>and</span> McDonald's

Companies Involved:


Partnership:

TREASURE PLANET and McDonald's

Description:

Happy Meal program running through Dec. 19, 2002. Happy Meals include one of the animated film`s eight main characters and a "discovery action" figure. Once all eight toys and figures are collected, kids can create a map ball as seen in the film. Mighty Kids Meals will feature three "Treasure Planet" CD-ROMs. When all three are collected and loaded into the computer, a fourth game automatically opens. Packaging includes a ship-shaped Happy Meal box and graphics on bags and medium-sized cups. TV spots via Leo Burnett Co., Chicago, support. Burbank, CA-based Disney Pictures is part of McD`s exclusive partnership with Disney Co., now in its seventh year.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

TREASURE PLANET

TYPE

Theatrical

TIMING

4th Quarter 2002

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

Website and Social Media

Created On:

Mar 30, 2001

Last Modified on:

Jul 21, 2004

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