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TROPIC THUNDER <span>and</span> Boston America Corp.

Companies Involved:


Partnership:

TROPIC THUNDER and Boston America Corp.

Description:

Paramount Pictures teamed up Boston America Corp. to promote the theatrical release of TROPICAL THUNDER through the sale of the beverage Booty Sweat. Booty Sweat was a parodied beverage featured in the film. The beverage will be sold at retailers such as Hot Topic, Hastings, Wherehouse and Coconuts, Amazon.com and various college bookstores. The promotion lasts as long as supplies last.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

TROPIC THUNDER

TYPE

Theatrical

TIMING

August, 3rd Quarter 2008

COMPANY

PARTNER(S)

Boston America Corp.

CATEGORY

CPG

TARGET

Adults
Teens

Website and Social Media

Created On:

Jul 2, 2008

Last Modified on:

Jul 2, 2008

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