.

Companies Involved:


Partnership:

TURBO and AAA

Description:

DreamWorks Animation SKG partnered with insurance company, AAA, for the theatrical release of TURBO. AAA created a special public service announcement that promoted the importance of safe driving. The PSA complemented a film integration that featured both the AAA IndyCar and AAA tow truck. AAA IndyCar driver Helio Castroneves and TURBO starred in the PSA, which premiered during the Auto Club 400 race in Fontana, CA on March 24, 2013 and continued to run on PBS SoCal throughout the year. TURBO released in theaters July 17, 2013. http://ww1.calif.aaa.com/en-ca/become-member/pages/turbo-press-release.aspx

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

TURBO

TYPE

Theatrical

TIMING

July, 3rd Quarter 2013

COMPANY

PARTNER(S)

AAA

CATEGORY

Financial & Insurance

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Sep 5, 2014

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