.

Companies Involved:


Partnership:

TURBO and Chevrolet

Description:

DreamWorks Animation partnered with Chevrolet for the upcoming movie, TURBO. Both DreamWorks Animation and Chevrolet came together to brainstorm the featured vehicle. Finally, Chevrolet created a custom Camaro that was featured in the film. In the movie, TURBO received his speed after he encountered a Chevrolet Camaro. The Chevrolet "bowtie" logo was heavily featured in scenes at the Indianapolis 500. In addition to Chevrolet`s appearance in the film, TURBO was also featured in Chevrolet`s "Find New Roads" platform. TURBO was released on July 17th, 2013.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

TURBO

TYPE

Theatrical

TIMING

July, 3rd Quarter 2013

COMPANY

PARTNER(S)

Chevrolet

CATEGORY

Automotive

TARGET

Adults
Adults 18-24
Adults 25-34
Female
Kids (6-11)
Male
Teens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Sep 5, 2014

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