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TURBO <span>and</span> Firestone Tires

Companies Involved:


Partnership:

TURBO and Firestone Tires

Description:

DreamWorks Animation SKG partnered with Firestone Tires for the theatrical release of TURBO. Firestone hosted an online sweepstakes and had a complete vehicle-wrap on select Firestone trucks. To participate in the sweepstakes, contestants had to visit firestonetires.com/turbo and complete the online registration form. Two grand prize winners were selected. One received a trip for four to the Indy 500 Race that included airfare, hotel accommodation, four tickets to the Race and a $500 Firestone Tire MasterCard. The second grand prize winner received a trip for four on an eight-day, seven-night DreamWorks Experience Royal Caribbean Cruise and a $500 Firestone Tire MasterCard. Five first prize winners received a set of four Firestone Tires awarded in the form of a gift card, 182 second prize winners received a Turbo Movie Prize Pack that included four movie tickets and four concession vouchers and 182 third prize winners received a $50 Firestone MasterCard. The sweepstakes ran from March 1, 2013 through August 31, 2013. TURBO released in theaters July 17, 2013. www.firestonetires.com/turbo

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

TURBO

TYPE

Theatrical

TIMING

July, 3rd Quarter 2013

COMPANY

PARTNER(S)

Firestone Tires

CATEGORY

Automotive

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Apr 26, 2019

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