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UP <span>and</span> All American Pet Co.

Companies Involved:


Partnership:

UP and All American Pet Co.

Description:

Walt Disney Studios Motion Pictures and All American Pet Co. teamed up to promote the theatrical release of UP. The super-premium pet products company gave away three-ounce samples of its latest product, Grrr-nola, in promotional packs that featured an image of the movie''s main character and the Disney-Pixar logo on top of the pet food''s standard packaging graphics. The samples were given out at the movie''s premieres in 30 cities, starting May 29, 2009.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

UP

TYPE

Theatrical

TIMING

May, 2nd Quarter 2009

COMPANY

PARTNER(S)

All American Pet Co.

CATEGORY

Other

TARGET

Adults
Family

Website and Social Media

Created On:

May 13, 2009

Last Modified on:

Aug 27, 2018

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