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Walt Disney Studios Motion Pictures and All American Pet Co. teamed up to promote the theatrical release of UP. The super-premium pet products company gave away three-ounce samples of its latest product, Grrr-nola, in promotional packs that featured an image of the movie''s main character and the Disney-Pixar logo on top of the pet food''s standard packaging graphics. The samples were given out at the movie''s premieres in 30 cities, starting May 29, 2009.
UP
Theatrical
May, 2nd Quarter 2009
All American Pet Co.
Other
Adults
Family
May 13, 2009
Aug 27, 2018
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