.
UP <span>and</span> Northwest Airlines

Companies Involved:


Partnership:

UP and Northwest Airlines

Description:

Walt Disney Studios Motion Pictures and Northwest Airlines WorldVacations teamed up to promote the theatrical release of UP with the “Up Adventure of a Lifetime” Sweepstakes. To enter, users registered on MySpace and then had to list the UP MySpace profile page as one of their top friends to their own MySpace profile page. They then had to add a comment to the UP profile on MySpace. The winner was chosen randomly and received a three-night trip for four to any European location serviced by Northwest Airlines. Besides offering a way to enter the sweepstakes, the movie’s MySpace page lets visitors view trailers of the film and watch short episodes with the movie’s main characters. They could also click to learn more about those characters, read a plot synopsis, view a gallery of stills, or download wallpapers, posters and buddy icons. The MySpace profile page linked to both the movie’s official page on the main Disney site and to a dedicated movie page on Yahoo with videos, stills and a countdown widget. The promotion ran from May 4 through June 8, 2009.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

UP

TYPE

Theatrical

TIMING

May, 2nd Quarter 2009

COMPANY

PARTNER(S)

Northwest Airlines

CATEGORY

Travel

TARGET

Adults
Family
Teens

Website and Social Media

Created On:

May 12, 2009

Last Modified on:

Aug 14, 2014

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.