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BEE MOVIE <span>and</span> Blue Diamond

Companies Involved:


Partnership:

BEE MOVIE and Blue Diamond

Description:

DreamWorks Animation SKG and Blue Diamond teamed up to promote the theatrical release of BEE MOVIE. Blue Diamond coupons featured prominate BEE MOVIE artwork along with a mail in rebate. For the mail in rebate, consumers were encouraged to send in three receipts with Blue Diamond products on them, three Blue Diamond UPC''s, a receipt from purchasing BEE MOVIE and the mail in rebate form attached to the advertisement. In return, consumers received a $3.00 rebate. The rebated ended April 30, 2008.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

BEE MOVIE

TYPE

Home Entertainment

TIMING

April, 2nd Quarter 2008

COMPANY

PARTNER(S)

Blue Diamond

CATEGORY

CPG

TARGET

Adults

Website and Social Media

Created On:

Jun 24, 2008

Last Modified on:

Jun 24, 2008

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