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BEE MOVIE <span>and</span> Brach's Confections, Inc.

Companies Involved:


Partnership:

BEE MOVIE and Brach's Confections, Inc.

Description:

DreamWorks Animation and Brach's teamed up for a sweepstakes that offered a trip to New York City to promote the theatrical release of BEE MOVIE. Participants could enter the sweepstakes beginning September 2007 on www.brachs.com/beemovie. The grand prize was a trip to New York City for the winner and three guests.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

BEE MOVIE

TYPE

Theatrical

TIMING

September, 3rd Quarter 2007

COMPANY

PARTNER(S)

Brach's Confections, Inc.

CATEGORY

CPG

Website and Social Media

Created On:

Oct 24, 2007

Last Modified on:

Nov 15, 2007

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