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WALL-E <span>and</span> BP

Companies Involved:


Partnership:

WALL-E and BP

Description:

Disney*Pixar and BP teamed up for the theatrical release of WALL-E. The marketing campaign included a massive Wall-E installation, co-branded billboard which read: “The Future is Here”, as well as addtional WALL-E merchandise sold in participating BP gas stations.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

WALL-E

TYPE

Theatrical

TIMING

June, 2nd Quarter 2008

COMPANY

PARTNER(S)

BP

CATEGORY

Automotive

TARGET

Family

Website and Social Media

Created On:

Oct 16, 2008

Last Modified on:

Oct 16, 2008

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