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BEE MOVIE <span>and</span> Hostess

Companies Involved:


Partnership:

BEE MOVIE and Hostess

Description:

Dreamworks Animation SKG and Interstate Brands Corporation teamed up to promote the theatrical release through Hostess Twinkies. The Hostess Twinkies featured prominate BEE MOVIE artwork and a give away. To participate in the give away participants mailed in two forms on marked Twinkies boxes and the receipt from purchasing BEE MOVIE, in return they would receive a $4.00 refund by mail. The offer ended April 30, 2008.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

BEE MOVIE

TYPE

Home Entertainment

TIMING

April, 2nd Quarter 2008

COMPANY

PARTNER(S)

Hostess

CATEGORY

CPG

Website and Social Media

Created On:

Jun 25, 2008

Last Modified on:

Jun 25, 2008

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