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BEE MOVIE <span>and</span> McDonald's

Companies Involved:


Partnership:

BEE MOVIE and McDonald's

Description:

BEE MOVIE and McDonald's teamed up and offered six Bee Movie toys, one with Seinfeld's voice, and ads stressed the better-for-you chicken nuggets, apple dippers, juice and low-fat milk options. This promotion was linked with Conservation International with the goal of getting kids to think about the environment.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

BEE MOVIE

TYPE

Theatrical

TIMING

October, 4th Quarter 2007

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

Website and Social Media

Created On:

Oct 24, 2007

Last Modified on:

Jan 7, 2015

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