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WHEN IN ROME <span>and</span> Robbins Brothers

Companies Involved:


Partnership:

WHEN IN ROME and Robbins Brothers

Description:

Walt Disney Motion Pictures teamed up with Robbins Brothers, The Engagement Ring Store to promote the film WHEN IN ROME. Just like the movie, Robbins Brothers` "Romantic Wishes — When in Rome" Sweepstakes allowed romantic hopefuls to dream big and wish for the impossible. The destination engagement ring retailer asked people to share their ultimate romantic wish for a chance to win fairytale prizes including a trip for two to Rome, Italy, an Amsale designer wedding dress, and a private screening of the film. The sweepstakes ended on Valentine’s Day, February 14, 2010.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

WHEN IN ROME

TYPE

Theatrical

TIMING

January, 1st Quarter 2010

COMPANY

PARTNER(S)

Robbins Brothers

CATEGORY

Fashion

TARGET

Adults
Female
Male

Website and Social Media

Created On:

May 7, 2010

Last Modified on:

Feb 25, 2019

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