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COLLEGE FOOTBALL <span>and</span> Kellogg's

Companies Involved:


Partnership:

COLLEGE FOOTBALL and Kellogg's

Description:

ESPN together with Kellogg's partnered to promote the program COLLEGE FOOTBALL with a sweepstakes giving fans the chance to win trip to the official Heisman Weekend Tailgate Party in NYC. The trip included round-trip coach airfare for two, three nights’ hotel accommodation, admission for winner and a guest to attend the Official Heisman Weekend Tailgate Party, a $1,500 check to use towards trip, and an autographed item from 1991 Heiman Trophy winner Desmond Howard. Promotion dates: August 8th to October 31st, 2014.

Companies Involved:

Kellogg Company

Kellogg Company

ESPN

ESPN


PARTNERSHIP OPPORTUNITY

COLLEGE FOOTBALL

TYPE

Sports

TIMING

2014

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

TARGET

Male

Website and Social Media

Created On:

Sep 13, 2014

Last Modified on:

Sep 13, 2014

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