.

Companies Involved:


Partnership:

The Beverly Hillbillies (1963) and Kellogg's

Description:

CBS together with Kellogg's partnered to promote THE BEVERLY HILLBILLIES throughout most of its original CBS network run (1962-1971). It was the customary at the time for the cast to appear in an "integrated" commercial for their sponsor at the end of the episode. This particular program featured Corn Flakes. 

Companies Involved:

Kellogg Company

Kellogg Company

CBS

CBS


PARTNERSHIP OPPORTUNITY

The Beverly Hillbillies (1963)

TYPE

Beverages

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

TARGET

Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Sep 15, 2014

Last Modified on:

Sep 23, 2014

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