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Walt Disney Studios and The Children's Place partnered to promote the theatrical release of BIG HERO 6. Users had to take a quiz and see which BIG HERO 6 character they were most like to be entered into a sweepstakes. The winner recieved a $1000 gift certificate to the Children's place, a BIG HERO 6 prize pack and a hometown screening of the film. Also, for simply taking the quiz, users were given a 20% coupon to The Children's Place.
Theatrical
4th Quarter 2014
The Children's Place
Retail
Family
Female
Kids (6-11)
Male
Preschool
Tweens
Oct 30, 2014
Nov 11, 2014
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