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Marketing Partnerships Marketing Partnerships
BIG HERO 6 <span>and</span> The Children's Place

Companies Involved:


Partnership:

BIG HERO 6 and The Children's Place

Description:

Walt Disney Studios and The Children's Place partnered to promote the theatrical release of BIG HERO 6.  Users had to take a quiz and see which BIG HERO 6 character they were most like to be entered into a sweepstakes.  The winner recieved a $1000 gift certificate to the Children's place, a BIG HERO 6 prize pack and a hometown screening of the film.  Also, for simply taking the quiz, users were given a 20% coupon to The Children's Place.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BIG HERO 6

TYPE

Theatrical

TIMING

4th Quarter 2014

COMPANY

PARTNER(S)

The Children's Place

CATEGORY

Retail

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Tweens

Website and Social Media

Created On:

Oct 30, 2014

Last Modified on:

Nov 11, 2014

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