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DreamWorks Animation and Hostess teamed up for a promotion around the theatrical release of PENGUINS OF MADAGASCAR. Fans of Hostess and the Penguins could create a custom "E-Card" on the Hostess Facebook page. Once they did that, they were entered into a sweepstakes with a chance to win a private screening of PENGUINS OF MADAGASCAR for 50 people, or a trip to Washington D.C. to visit the Spy Museum.
Theatrical
November, 4th Quarter 2014
Hostess
CPG
Madagascar
Family
Female
Kids (6-11)
Male
Tweens
Nov 17, 2014
Dec 1, 2014
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