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Partnership Born at MarketingPartnerships.com
FROZEN <span>and</span> Fandango

Companies Involved:


Partnership:

FROZEN and Fandango

Description:

Kmart, Walt Disney Studios, and Fandango partnered to promote the movie FROZEN with a Kmart holiday program leveraging the release of Disney's Frozen through a theater ticket promotion and sweepstakes for Shop Your Way members.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FROZEN

TYPE

Theatrical

TIMING

1st Quarter 2013

COMPANY

PARTNER(S)

Fandango

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Online

TARGET

Family
Female
Kids (6-11)

Website and Social Media

Created On:

Mar 5, 2015

Last Modified on:

Nov 19, 2019

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