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TOMORROWLAND <span>and</span> Greyhound

Companies Involved:


Partnership:

TOMORROWLAND and Greyhound

Description:

Walt Disney Studios together with Greyhound have partnered to promote the film TOMORROWLAND with their "Next Stop: Tomorrowland" Sweepstakes.

The sweepstakes is part of a larger cross-promotion with Disney for the film. Greyhound will provide customers with a "Tomorrowland" experience by wrapping several Greyhound buses with imagery from the film, and its terminals will promote the film and the sweepstakes. In addition, a custom web page,www.greyhound.com/tomorrowland, has sweepstakes information, the latest "Tomorrowland" trailer and a link to purchase movie tickets. The company also is sponsoring the "Tomorrowland" world premiere in Los Angeles on May 9.

The sweepstakes prize will offer one winner plus guest roundtrip airfare for two to Los Angeles, transportation between the airport and hotel, a two-night hotel stay, tickets to a Disney movie premiere and premiere after party and a prize package with signed posters and other memorabilia.

Sweepstakes Dates: April 24th-June 5th 2015

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

TOMORROWLAND

TYPE

Theatrical

TIMING

May, 2015

COMPANY

PARTNER(S)

Greyhound

CATEGORY

Travel

TARGET

Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Kids (6-11)

Website and Social Media

Created On:

May 15, 2015

Last Modified on:

May 26, 2015

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