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JURASSIC WORLD <span>and</span> Kellogg's

Companies Involved:

Kellogg Company

Kellogg Company
Universal Pictures

Universal Pictures

Partnership:

JURASSIC WORLD and Kellogg's

Description:

In anticipation of the release of JURASSIC WORLD, Universal Pictures has announced an official partnership with Kellogg's and its Pop-Tarts brand on their official JURASSIC WORLD site. Since the partnership Kellogg's has released the "Jurassic World Fruit Flavored Snacks." 

On a facebook page associated with Pop-Tarts, Pop-Tarts offered a giveaway for two free tickets per person to see the film in IMAX through a social media campaign.  Entrants submitted their "favorite dinosaur and why" for the chance to receive their tickets.  Additionally, Pop-Tarts released Collector's Edition Jurassic World versions of popular flavors.  

Kellogg's also partnered its Pringles brand with Jurassic World for limited release of the Jurassic World editions of flavors like salt and vinegar, cheddar cheese, and sour cream and onion.  

Companies Involved:

Kellogg Company

Kellogg Company

 Universal Pictures

Universal Pictures

PARTNERSHIP OPPORTUNITY

JURASSIC WORLD

TYPE

Theatrical

TIMING

June, 2nd Quarter 2015

COMPANY

Universal Pictures

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

Online

FRANCHISE

Jurassic Park

TARGET

Adults 18-24
Adults 25-34
Adults 35-44
Family
Kids (6-11)
Tweens

Website and Social Media

Created On:

Jun 10, 2015

Last Modified on:

Nov 24, 2015

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