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Walt Disney Studios together with Post Foods partnered to promote the theatrical release of INSIDE OUT with The Honey Bunches of Oats “Find Joy Game Piece Inside” Instant-Win Game.
To enter fans were asked to look inside specially marked boxes of Honey Bunches of Oats for a game piece stating "You've found a winning Joy game piece and you're an instant winner".
One grand prize winner received a trip for 4 to Pixar Studios in Emeryville, California.
This promotion included custom packaging as well as a TV spot.
Game dates: April 1, 2015-September 30, 2015,
Theatrical
June, 2015
Post
CPG
Family
Female
Kids (6-11)
Male
Jun 22, 2015
Aug 30, 2016
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