.

Companies Involved:


Partnership:

INSIDE OUT and Post

Description:

Walt Disney Studios together with Post Foods partnered to promote the theatrical release of INSIDE OUT with The Honey Bunches of Oats “Find Joy Game Piece Inside” Instant-Win Game.

To enter fans were asked to look inside specially marked boxes of Honey Bunches of Oats for a game piece stating "You've found a winning Joy game piece and you're an instant winner".

One grand prize winner received a trip for 4 to Pixar Studios in Emeryville, California. 

This promotion included custom packaging as well as a TV spot. 

Game dates: April 1, 2015-September 30, 2015, 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

INSIDE OUT

TYPE

Theatrical

TIMING

June, 2015

COMPANY

PARTNER(S)

Post

CATEGORY

CPG

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Jun 22, 2015

Last Modified on:

Aug 30, 2016

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.