IN 2014 - THE TRADITIONAL SHOPPING MALL VISIT WITH SANTA WAS COMPLETELY RE-INVENTED!
Brookfield Properties partnered with DreamWorks Animations in 2014 to bring to life the ultimate holiday photo experience entitled “Adventure to Santa”! Guided by their favorite Shrek characters, guests took a magical journey to the North Pole to see Santa. This multi-year partnership launched on November 6, 2014 and debuted in 5 premier shopping malls:
Brookfield Properties continues this partnership with DreamWorks Animations and brings the "Adventure to Santa" experience to the following Brookfield Properties properties in 2015:
ADVENTURE TO SANTA GENERATED MILLIONS OF IMPRESSIONS & MEDIA VALUE!
Over 42,000 families directly experienced Adventure to Santa between November 6 to December 24 with estimated mall traffic of 18.3 Million during total set operations.
There are opportunities for 2015 and beyond! Visit the ADVENTURE TO SANTA HOLIDAY EXPERIENCE page on MarketingPartnerships.com by clicking the "Property" tab above.
DreamWorks Animation SKG
Jun 24, 2015
Sep 28, 2018