.

Partnership:

Adventure to Santa Holiday Experience and DreamWorks Animation SKG

Description:

IN 2014 - THE TRADITIONAL SHOPPING MALL VISIT WITH SANTA WAS COMPLETELY RE-INVENTED!

Brookfield Properties partnered with DreamWorks Animations in 2014 to bring to life the ultimate holiday photo experience entitled “Adventure to Santa”! Guided by their favorite Shrek characters, guests took a magical journey to the North Pole to see Santa. This multi-year partnership launched on November 6, 2014 and debuted in 5 premier shopping malls:

  • Glendale Galleria (Los Angeles, CA)
  • Oakbrook Center (Chicago, IL)
  • The Parks at Arlington (Dallas, TX)
  • North Point Mall (Atlanta, GA)
  • Fashion Show (Las Vegas, NV)

Brookfield Properties continues this partnership with DreamWorks Animations and brings the "Adventure to Santa" experience to the following Brookfield Properties properties in 2015:

  • Southwest Plaza (Denver, CO)
  • Oakbrook Center (Chicago, IL)
  • The Parks at Arlington (Dallas, TX)
  • North Point Mall (Atlanta, GA)
  • Fashion Show (Las Vegas, NV)

ADVENTURE TO SANTA GENERATED MILLIONS OF IMPRESSIONS & MEDIA VALUE!

Over 42,000 families directly experienced Adventure to Santa between November 6 to December 24 with estimated mall traffic of 18.3 Million during total set operations.

  • 93% of shoppers that experience Adventure to Santa said It was either “Excellent” (73%) or “Very Good” (21%)
  • 78% of shoppers said they came to the mall to specifically to attend Adventure to Santa
  • Over ½ of the shoppers said the experience had a positive halo effect on DreamWorks and Shrek.

There are opportunities for 2015 and beyond!  Visit the ADVENTURE TO SANTA HOLIDAY EXPERIENCE page on MarketingPartnerships.com by clicking the "Property" tab above.

PARTNERSHIP OPPORTUNITY

Adventure to Santa Holiday Experience

TYPE

Theatrical

TIMING

November, 4th Quarter 2014

COMPANY

PARTNER(S)

DreamWorks Animation SKG

CATEGORY

Theatrical

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Mobile

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Jun 24, 2015

Last Modified on:

Sep 28, 2018

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