Live Nation together with Kellogg's partnered to promote their VIP CONCERT EXPERIENCE with the Pringles Summer Music Instant Win Game.
Fans entered by submitting codes via the special microsite found on specially marked cans of Pringles. 10 grand prize winners were chosen from this to win a VIP flyway trip to winner’s choice of a Live Nation concert. The prize also included a 2 night hotel stay, round trip airfare for 2, a $500 cash gift card, and a merchandise package.
480,000 first prize winners received a download code for a free MP3 of their choice.
Branded video content was created to accompany the promotion. They featured artists like Train as well as musicians who created instruments using nothing but pringles cans.
Sweepstakes Dates: 4/15/15-11/30/15
LiveNation VIP Concert Experience
2nd Quarter 2015
Jul 7, 2015
Nov 24, 2015