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Partnership:

LiveNation VIP Concert Experience and Kellogg's

Description:

Live Nation together with Kellogg's partnered to promote their VIP CONCERT EXPERIENCE with the Pringles Summer Music Instant Win Game. 

Fans entered by submitting codes via the special microsite found on specially marked cans of Pringles. 10 grand prize winners were chosen from this to win a VIP flyway trip to winner’s choice of a Live Nation concert. The prize also included a 2 night hotel stay, round trip airfare for 2, a $500 cash gift card, and a merchandise package. 

480,000 first prize winners received a download code for a free MP3 of their choice. 

Branded video content was created to accompany the promotion. They featured artists like Train as well as musicians who created instruments using nothing but pringles cans.

Sweepstakes Dates: 4/15/15-11/30/15

PARTNERSHIP OPPORTUNITY

LiveNation VIP Concert Experience

TYPE

Music

TIMING

2nd Quarter 2015

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Micro site
Online
TV Spot

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Female
Male
Teens

Website and Social Media

Created On:

Jul 7, 2015

Last Modified on:

Nov 24, 2015

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