.

Partnership:

STAR WARS: EPISODE VII - THE FORCE AWAKEN and Campbell's Soup Company

Description:

Walt Disney Studios partnered with Campbell’s to create themed soup cans featuring everyone’s favorite characters from STAR WARS EPISODE VII: THE FORCE AWAKENS such as Chewbacca, R2- D2, C- 3P0, Yoda and the ultimate villain, Darth Vader. Die-hard fans were in for a treat with STAR WARS shaped pasta, and more inside each can. Customers didn’t have to travel to a galaxy far far away to get their hands on these limited edition cans, which were sold in supermarket chains during the Fall of 2015 leading up to the December 18th release of Star Wars: Episode VII – The Force Awaken directed by J.J. Abrams.

PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

December, 2015

COMPANY

PARTNER(S)

Campbell's Soup Company

CATEGORY

CPG

FRANCHISE

Star Wars

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Male
Teens

Website and Social Media

Created On:

Aug 25, 2015

Last Modified on:

Jan 11, 2016

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