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Marketing Partnerships Marketing Partnerships
WARNER BROTHERS <span>and</span> DORITOS

Partnership:

WARNER BROTHERS and DORITOS

Description:

DORITOS and WARNER BROS partnered in “Crash The Super Bowl” ad contest. To participate, contestants entered by submitting a 30-second brand commercial for DORITOS, to air during the Super Bowl, on crashthesuperbowl.doritos.com. One grand prize winner received a trip to attend the Super Bowl 50 with a guest. The trip included a roundtrip flight and a five night double-occupancy hotel accommodations in San Francisco. In addition to the trip, the grand prize winner received $1 million and a gig with WARNER BROS. and DC Entertainment. Two first prize winners received $100,000 each.

PARTNERSHIP OPPORTUNITY

WARNER BROTHERS

TYPE

Television

TIMING

September, 3rd Quarter 2015

COMPANY

PARTNER(S)

DORITOS

CATEGORY

CPG

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+

Website and Social Media

Created On:

Oct 1, 2015

Last Modified on:

Oct 28, 2016

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