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STAR WARS: THE FORCE AWAKENS <span>and</span> COVERGIRL

Companies Involved:


Partnership:

STAR WARS: THE FORCE AWAKENS and COVERGIRL

Description:

COVERGIRL and WALT DISNEY STUDIOS partnered in the “BeautyForce Sweepstakes” for the theatrical release of the latest STAR WARS film, STAR WARS: EPISODE VII THE FORCE AWAKENS. To participate, contestants reposted a certain image taken from the official COVERGIRL Instagram page onto their own Instagram with #BeautyForceSweepstakes. Lucky winners received limited edition COVERGIRL makeup inspired by STAR WARS: EPISODE VII THE FORCE AWAKENS. This promotion was featured on COVERGIRL’s official Twitter and Instagram pages.

Sweepstakes ended on October 22nd at 12pm EST. NoPurNec, Age 18+.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

December, 2015

COMPANY

PARTNER(S)

COVERGIRL

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

On Pack
POP Display/End Cap/Shelf-Talker

MEDIA ELEMENTS

Social Media
TV Spot

FRANCHISE

Star Wars

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+

Website and Social Media

Created On:

Oct 15, 2015

Last Modified on:

Nov 10, 2015

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