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COVERGIRL and WALT DISNEY STUDIOS partnered in the “BeautyForce Sweepstakes” for the theatrical release of the latest STAR WARS film, STAR WARS: EPISODE VII THE FORCE AWAKENS. To participate, contestants reposted a certain image taken from the official COVERGIRL Instagram page onto their own Instagram with #BeautyForceSweepstakes. Lucky winners received limited edition COVERGIRL makeup inspired by STAR WARS: EPISODE VII THE FORCE AWAKENS. This promotion was featured on COVERGIRL’s official Twitter and Instagram pages.
Sweepstakes ended on October 22nd at 12pm EST. NoPurNec, Age 18+.
Theatrical
December, 2015
COVERGIRL
Health & Beauty
On Pack
POP Display/End Cap/Shelf-Talker
Social Media
TV Spot
Star Wars
Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Oct 15, 2015
Nov 10, 2015
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