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STAR WARS: THE FORCE AWAKENS <span>and</span> FANDANGO

Partnership:

STAR WARS: THE FORCE AWAKENS and FANDANGO

Description:

WALT DISNEY STUDIOS and FANDANGO partnered in “STAR WARS: THE FORCE AWAKENS Sweepstakes.” To participate contestants entered on fandango.com. One grand prize winner received two roundtrip tickets to California, two tickets to the world premiere of STAR WARS: THE FORCE AWAKENS, hotel accommodations, and ground transportation between the airport and the hotel. Ten runners-up received either a “light side” or “dark side” prize package. This promotion ran from October 19th, 2015 through November 13th, 2015.

PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

December, 2015

COMPANY

PARTNER(S)

FANDANGO

CATEGORY

Other

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Micro site
Online

FRANCHISE

Star Wars

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Teens

Website and Social Media

Created On:

Nov 10, 2015

Last Modified on:

Nov 13, 2015

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