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STAR WARS: THE FORCE AWAKENS <span>and</span> BLOOMINGDALE'S

Companies Involved:


Partnership:

STAR WARS: THE FORCE AWAKENS and BLOOMINGDALE'S

Description:

WALT DISNEY STUDIOS and BLOOMINGDALE’S partnered in “Force 4 Fashion” for the theatrical release of STAR WARS: THE FORCE AWAKENS. Designers created outfits based on a STAR WARS: THE FORCE AWAKENS character, that were then auctioned off through charitybuzz.com. The proceeds benefited Child Mind Institute on behalf of STAR WARS: THE FORCE FOR CHANGE. The auction opened on December 12th. The designer looks were first shown at a launch event presented by Kay Jewelers and CoverGirl in Chelsea, New York. The outfits then went on display at the BLOOMINGDALE’S Third Avenue windows.

The costume designer for the film, Michael Kaplan, also created three limited-edition “little brown bags” inspired by the film and exclusively sold at BLOOMINGDALE’S. A portion of the proceeds also went towards Child Mind Institute on behalf of STAR WARS: FORCE FOR CHANGE.

The various characters the designers paired with include:
Cynthia Rowley – BB-8
Diane von Furstenberg – Rey
Giles Deacon – Captain Phasma
Halston – Kylo Ren
Opening Ceremony – Stormtrooper;
Ovadia & Sons – Stormtrooper
Parker – Captain Phasma
Rag & Bone – Rey and Kylo Ren
Timo Weiland – Finn
Todd Snyder – Chewbacca

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE FORCE AWAKENS

TYPE

Theatrical

TIMING

December, 2015

COMPANY

PARTNER(S)

BLOOMINGDALE'S

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

POP Display/End Cap/Shelf-Talker
Standee

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Social Media

FRANCHISE

Star Wars

Website and Social Media

Created On:

Nov 19, 2015

Last Modified on:

Nov 19, 2015

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